The half of the business that keeps earning after the invoice clears.
Characters, worlds, formats and properties the group creates and holds — registered, documented, and structured so a property can be licensed, adapted or spun into its own company.
Agencies sell hours. We would rather own the thing.
Client work is real work and we do it properly. But a campaign ends. A property does not — it can be licensed, adapted, sequelled, merchandised, and eventually sold. The group is built so that a share of its output is the second kind.
All intellectual property created here is held centrally, separate from the operating divisions. That separation is deliberate: a division can take on operating risk without putting the underlying IP behind it.
Ideas become properties. Properties become experiences. Experiences become culture.
And every one of those transitions is a place where ownership is either documented or lost. We document it.
Licensing and adaptation.
If you want to license a property, adapt one, co-create one, or bring the group something you already own, there is a route for that. It starts with a conversation, not a form full of your confidential material.
- LicensingTerritory, format and term, negotiated per property.
- AdaptationFilm, television, game, publishing and live formats.
- Co-creationShared ownership where the contribution justifies it, papered up front.
- Inbound IPProperties you own that need development, production or distribution.